Privacy | Datactive Group

Effective Date: 15/11/2024

Welcome to www.Datactivegroup.com (the "Site"), owned and operated by Datactive Group Ltd ("we," "our," or "us"). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website.

1. Information We Collect
We may collect the following types of information:

1.1 Information You Provide

Contact Information: When you contact us, subscribe to our newsletter, or fill out forms, you may provide us with your name, email address, phone number, and other contact details.
Business Information: If you submit inquiries or use our services, we may collect details about your company or organization.

1.2 Automatically Collected Information

Cookies and Tracking Technologies: We may use cookies to improve website functionality and user experience. Cookies may collect information like your IP address, browser type, operating system, and pages visited.
Log Data: Our servers automatically record information about your device, including the pages you view and the date and time of your visit.

1.3 Third-Party Data

If you engage with us through third-party platforms (e.g., social media), we may receive additional data as permitted by the platform's privacy policy.

2. How We Use Your Information

We may use your information for the following purpose.

2.1 Providing and Improving Services

To deliver the services you request, such as responding to inquiries or fulfilling your requests.
To enhance the functionality and performance of our website.

2.2 Communication

To contact you regarding updates, newsletters, and promotional content, but only with your explicit consent.
To provide customer support or respond to your inquiries.

2.3 Analytics and Optimization

To analyse website usage, traffic trends, and user behaviour for improving user experience.
To conduct market research and understand the effectiveness of our marketing campaigns.

2.4 Legal and Compliance Obligations

To comply with legal requirements, enforce our terms and policies, and protect against fraud or abuse.
To fulfil

3. Cookies and Similar Technologies

3.1 What Are Cookies?

Cookies are small files stored on your device that help us understand user behavior and improve website functionality.

3.2 Types of Cookies We Use

Essential Cookies: Necessary for the basic operation of our website.
Analytics Cookies: Help us analyse site usage and improve user experience (e.g., Google Analytics).
Marketing Cookies: Used for advertising and tracking across different platforms.

3.3 Managing Cookies

You can manage your cookie preferences via your browser settings. However, disabling certain cookies may affect website functionality.

3.4 Security of Data Collected via Cookies

We use a third-party platform to host and secure our website. It implements robust security measures, including HTTPS encryption and secure storage protocols, to protect data collected through cookies. These measures help safeguard your information against unauthorized access or breaches. However, as no system is completely secure, we recommend users take steps to protect their devices and online activities.

4. Sharing Your Information
We do not sell or rent your personal information. However, we may share your data with trusted third parties in the following circumstances:

4.1 With Service Providers

We may share your information with service providers who help us operate our website, provide services, or manage analytics. For example:

Hosting and Platform Services: Our website is hosted on the third party platform, which provides secure data storage and website functionality. Your data may be stored on their servers, and they employ encryption and industry-standard security measures.
Analytics Tools: We use third-party analytics tools, such as Google Analytics, to analyse website traffic and user behaviour.

4.2 When Required by Law

We may disclose your personal data if required to comply with legal obligations, such as a court order, law enforcement request, or regulatory compliance.

4.3 With Your Consent

In certain cases, we may share your information if you provide explicit consent (e.g., sharing your details with partners for a specific service or event).

4.4 Business Transfers

If our business undergoes a merger, acquisition, or sale of assets, your data may be transferred as part of that process. In such cases, we will notify you and ensure your rights remain protected.

5. Data Storage and Security
We take the security of your personal information seriously and implement robust measures to protect it from unauthorized access, alteration, or disclosure. However, no method of data transmission over the internet or electronic storage is entirely secure. Here’s how we handle data storage and security:

5.1 Data Storage

Our website is hosted on the third-party platform, which provides secure storage, databases, and general website functionality. Wix employs encryption, firewalls, and other security protocols to safeguard your data.
Your personal data may be stored on servers located in secure data centres operated by third-party or its partners.

5.2 Security Measures

We use a combination of technical, administrative, and physical safeguards to protect your data, including:

Encryption: Sensitive information transmitted through our website is encrypted using Secure Socket Layer (SSL) technology.
Access Controls: Access to personal data is restricted to authorized personnel only.
Monitoring: We regularly monitor our systems for potential vulnerabilities and perform updates to enhance security.

5.3 Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this Privacy Policy or to comply with legal obligations. Criteria for determining retention periods include:

The nature and sensitivity of the information.

The purposes for which we collected and processed the data.

Legal or regulatory requirements.

5.4 Data Breach Notification

In the unlikely event of a data breach, we will notify affected users and relevant regulatory authorities promptly, as required by applicable laws.

6. Your Rights
Depending on your location, you may have specific rights regarding your personal data under applicable laws such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA). These rights include:

6.1 Access and Portability

You have the right to request access to the personal data we hold about you and to receive it in a structured, commonly used, and machine-readable format.

6.2 Correction

You can request the correction of any inaccurate or incomplete personal data we have about you.

6.3 Deletion

You can request the deletion of your personal data where:

The data is no longer necessary for the purpose for which it was collected.
You withdraw your consent (where consent was the basis for processing).
You object to the processing and there are no overriding legitimate grounds.
The data has been unlawfully processed.

6.4 Objection

You have the right to object to the processing of your data for specific purposes, such as direct marketing.

6.5 Withdraw Consent

If processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of processing based on consent before its withdrawal.

6.6 Restriction of Processing

You can request a temporary restriction of processing your data if:

You contest the accuracy of the data.
The processing is unlawful but you oppose deletion.
You need the data for legal claims but we no longer need it for processing.

6.7 Lodging a Complaint

If you believe we have infringed upon your rights, you have the right to lodge a complaint with a supervisory authority, such as the Information Commissioner’s Office (ICO) in the UK or another relevant body in your jurisdiction.

6.8 Exercising Your Rights

To exercise any of these rights, please contact us at:

Email: contactus@datactivegroup.com
Address: Radius House, 51 Clarendon Road, Watford WD17 1HP, UK

Please note that we may ask for verification of your identity before fulfilling your request to ensure the security of your data.

7. Third-Party Links
Our website may contain links to external websites or services that are not operated or controlled by Datactive Group Ltd. These third-party websites have their own privacy policies, which we encourage you to review.

7.1 No Responsibility for Third-Party Practices

We are not responsible for the privacy practices, content, or security of third-party websites. Once you leave our website or interact with third-party services, the collection and use of your personal data are governed by their respective policies.

7.2 Examples of Third-Party Links

Third-party links on our site may include:

Social media platforms (e.g., LinkedIn, Twitter).
Tools or services for analytics, marketing, or functionality enhancements.

7.3 Your Choice

If you choose to interact with third-party websites or services, we recommend that you read their privacy policies and terms of service to understand how they collect, use, and protect your data.

8. Children’s Privacy
Our website is not directed at individuals under the age of 16, and we do not knowingly collect or process personal data from children.

8.1 Parental Responsibility

If you are a parent or guardian and believe that your child has provided personal information on our website, please contact us immediately at contactus@datactivegroup.com. We will take steps to delete the information promptly.

8.2 Compliance with Applicable Laws

We comply with relevant laws regarding children’s privacy, including:

General Data Protection Regulation (GDPR): Requires parental consent for data collection from children under 16 in the EU.
Children’s Online Privacy Protection Act (COPPA): Prohibits data collection from children under 13 in the United States without parental consent.

8.3 Educational or Informational Content

While our website may provide resources or information that are family-friendly, they are intended for general audiences and not specifically for children.

9. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or other factors.

9.1 Notification of Changes

When changes are made, we will:

Update the "Effective Date" at the top of this policy.
Notify users of significant changes via prominent notices on our website or by email, where appropriate.

9.2 Your Responsibility

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data. Your continued use of our website after any changes constitutes your acknowledgement of the updated Privacy Policy.

10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please feel free to contact us.

10.1 Contact Details

Email: contactus@datactivegroup.com
Mailing Address:
Datactive Group Ltd
Radius House
51 Clarendon Road
Watford, WD17 1HP, United Kingdom

10.2 Response Time

We aim to respond to all inquiries and data requests within 30 days, as required by applicable laws.

11. Region-Specific Information

11.1 For EU Residents (GDPR):

We process your data based on legitimate interest, contractual necessity, or consent. You have the right to file a complaint with your local Data Protection Authority.

11.2 For California Residents (CCPA):

California residents may request information about data collection and opt out of the sale of personal information. We do not sell personal information.

11.3 Other Jurisdictions

If you are located outside the EU or California, you may still have rights under applicable data privacy laws. We are committed to respecting those rights and providing you with transparent information about how your data is handled.